Services
Brand Architecture
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Frozen Boutique Group was a well-established and recognized player in the food industry, but its identity no longer reflected the full scope of its vision. The original name came from its first product, Frozen Boutique, which limited the group’s perception and reach. As the company grew, it required a stronger, broader brand. One prepared to communicate who they are today and where they are headed.
Goal and Challenge
The goal was to provide Frozen Boutique and its group with a clear, well-organized brand structure, supported by a consistent strategy and communication across all touchpoints.
As part of this process, a new name was developed to more accurately represent the group as a whole, inspired by the essence of its founders. They connected with the concept “chaotic,” understood not as disorder but as the opportunity to begin something new. This perspective symbolizes breaking away from the established and creating innovative proposals, just as they did from the very beginning with their brand: transforming the industry through unique ingredients and flavors.
The challenge was to develop a brand architecture that effectively integrated all the existing brands within the group, ensuring visual coherence and consistent communication. To achieve this, an architecture was designed under the house of brands model, establishing a parent brand capable of supporting and strengthening each of the group’s individual brands. The aim was to create a natural transition: maintaining the trust and recognition the brand had already earned, while projecting a renewed, fresh identity strong enough to communicate what the group truly is and where it wants to go.
